PPC Advertising for Hotels
Vlas Fedorov — performance marketer, in-house at a 20-property hotel chain. More direct bookings, less OTA commissions. Google Ads and Yandex Direct focused on revenue, not clicks.
Experience
- 10+ years in performance marketing
- In-house at Grace Group — international hotel chain, 20 properties
- +60% revenue in low season, 2x paid traffic conversion
What I Do
- Campaign Audit — structure, bidding, negative keywords, placements
- Keyword Research — collection, clustering, competitor analysis
- Campaign Setup — Google Ads, Microsoft Ads, Performance Max, retargeting
- Analytics — Google Analytics, end-to-end attribution, revenue tracking
- A/B Testing — ads, landing pages, bidding strategies
- Optimization — bid management, ROAS targeting, placement exclusions
- Reporting — weekly reports in bookings and revenue
Results
- Hotel chain: revenue +60%, paid traffic conversion x2, ad cost ratio on target
- SPA resorts: conversions x10, revenue x4, ad cost 48% to 13%
Pricing
- Checklist — free (website readiness criteria for paid ads)
- Account Audit — from $150 (campaign review, wasted spend, growth opportunities)
- Management — from $1,000/mo (setup, optimization, reporting)
Website Readiness Checklist for Paid Ads
- Online booking engine is working (Booking.com widget, SynXis, SiteMinder)
- Website loads fast (under 3 seconds on mobile)
- Mobile version is responsive and user-friendly
- Rates and availability on website are up to date
- Contact details and address are prominently displayed
- Room photos are professional and current
- Google Analytics / tracking is connected
- Conversion goals are set up (bookings, calls, forms)
Check your website free → SEO Health Score
FAQ
- How much does PPC management cost?
- Account audit — from $150. Management — from $1,000/mo.
- What is the minimum ad budget?
- From $1,500/month.
- How fast will I see results?
- First data in 2-3 weeks. Sustainable results in 4-6 weeks.