Question 1

What is GEO (Generative Engine Optimization)?

Accepted Answer

GEO is optimization for AI search engines: ChatGPT, Perplexity, Claude. Unlike SEO, GEO focuses on structured data, facts, and reputation so AI recommends your business.

Question 2

How is GEO different from SEO?

Accepted Answer

SEO optimizes for search engines (Google) that show 10 links. GEO optimizes for AI systems that give 2-5 specific recommendations. AI chooses for the user.

Question 3

How do I check if AI recommends me?

Accepted Answer

Ask ChatGPT or Perplexity about your niche: 'best [your service] in [city]'. If you're not in the answer — you're losing clients. Send your website link — I'll do a free check.

Question 4

What is llms.txt?

Accepted Answer

llms.txt is an instructions file for AI bots, similar to robots.txt for search engines. It contains structured information about your business that AI uses to generate responses.