SPA & Wellness Marketing — Occupancy & Lead Generation
Vlas Fedorov — performance marketing specialist with 10+ years of experience. Systematic marketing for SPA complexes: strategy, search and display ads, influencers, analytics.
Conversions ×10 · Ad cost ratio 48%→13% · Brand queries ×5
Sound familiar?
- Expensive acquisition — cost per guest keeps rising while occupancy stays flat
- Low occupancy — seasonal dips, operating at 30-50% capacity
- No lead generation — leads come randomly, no systematic flow
- Aggregator dependency — deal sites bring discount-seekers, lowering margins
What I do
- Strategy & Analytics — marketing audit, analytics setup, strategy with KPIs.
- Search & Display Advertising — search and display campaigns with geo-targeting.
- Influencers & SMM — influencer partnerships, social media, review strategy.
- Lead Generation Funnel — websites, messenger campaigns, SMS targeting.
- Team Management — hiring, contractor management, outdoor advertising.
Case Study: Odyssey Flower
SPA resort chain on the Black Sea coast.
High acquisition cost (48% ad cost ratio), low occupancy, no systematic lead generation.
- Audience research and promotion strategy development
- Analytics setup, traffic channel discovery and optimization
- Lead generation funnel build and budget reallocation
- Targeted outreach by audience segment: messenger campaigns, SMS targeting
- Traffic team and social media management
Result: conversions ×10, ad cost ratio 48%→13%, brand queries ×5
How it works
Methodology: SOSTAC + PDCA
- Audit (1-2 days) — marketing, audience, competitor analysis
- Strategy (3-5 days) — channels, budgets, KPIs
- Launch (1-2 weeks) — ad campaigns, funnel, audience engagement
- Control (ongoing) — optimization, budget reallocation, reporting
FAQ
- Do you only work with large SPA chains?
- No, I work with standalone facilities too. The key requirement is willingness to invest in systematic marketing.
- What's the minimum ad budget?
- Depends on region and goals. We'll discuss during the audit — I'll explain what's possible within your budget.
- What if we already have a marketer?
- I work alongside your team or take over marketing entirely.
- How fast will I see results?
- First data in 2-3 weeks after launch. Sustainable occupancy growth in 2-3 months of systematic work.
- Do you work with thermal spas and wellness hotels?
- Yes, all formats: thermal baths, spas, wellness hotels, resorts. The approach is the same — systematic marketing with clear KPIs.
- Can I start with an audit, no strings attached?
- Yes, we start with a free 20-minute review.
Not a fit if
- Looking for a "magic button" without systematic work
- Not ready for transparent analytics
- Expecting results without ad budget